Google SEO FAQs:FAQ Pages for SEO – QingDao SEO
Content Marketing：The golden rule of marketing has always been: Don’t leave your customer
wondering, or you’ll lose them. This rule also applies very well to SEO: Unless
Google can find an answer — and quickly — they’ll pick and feature your
competitor.
What is SEO?
SEO, or search engine optimization, is a digital marketing channel by which
website owners improve the quality of the site’s structure and content for the
purpose of increasing traffic. In turn, the increased traffic and improved
quality lead to better positioning in search engine rankings.
How does SEO work?
Search engines provide ranking results based on searched terms and their
relevance to the content being featured on a given website. The more relevant
the content, the higher the website will be ranked within the search engine.
Webmasters and those who oversee SEO strategies strive to refine and maximize
relevance of content in order to effectively deliver information that online
visitors are searching for.
How can SEO help my
business?
Any business with or without an online presence must consider leveraging SEO.
The practice of optimizing content to ensure relevant keywords, phrases, and
information are properly incorporated into the pages of a website will result in
better search engine results for prospective customers. Because prospects
usually begin the buying process by searching online, ensuring that a website
incorporates a sound SEO strategy will result in more customers and increased
revenue.
Why is keyword targeting important?
To ensure your customers can find your product or service online,
incorporating keyword targeting is critical. Keyword targeting is the practice
of using select words or phrases in your online content that are highly relevant
to your company’s product or service as well as to the topics being searched by
visitors. Good keyword targeting helps to ensure a company’s website ranking is
at its highest possible position in search engines.
What are the pillars of SEO?
There are four pillars of SEO. The
first is technical SEO. This refers to how well your content can be crawled and
indexed by search engines. The second pillar is content. Ensuring your website
features the most-relevant content in relation to keywords and search queries is
critical to search engine performance. The third pillar is on-site SEO, meaning
your content and website structure must be optimized. The fourth pillar of SEO
is off-site SEO, such as link building. This is the practice of encouraging
other sites to link to the content on your site.