Once hailed as a darling of the sustainable fashion movement, Amour Vert—which means “Green Love” in French—was known for its small-batch production, eco-conscious materials, and local manufacturing. But by early 2025, the brand suddenly collapsed: stores were shuttered, the website went offline, and social media activity ceased.
🚪 Store Closures & Fire Sales
Starting in January 2025, Amour Vert stores began offering aggressive clearance sales—first “Everything $20,” then “Everything $10.” Locations quickly emptied, with remaining stock consolidated into just a few final outlets.
Reddit users noticed the signs of trouble. “They carry some really nice fabrics … makes me think they’re going bankrupt,” one commenter observed. Some speculated that venture capital ownership had mismanaged the brand after buying it from its original women-led founders.
📦 Order Chaos & Customer Silence
Many customers reported unfulfilled or partially fulfilled orders. Items were canceled without warning, refunds were delayed or missing, and attempts to contact the brand were futile.
“Amour Vert SHUT DOWN and has NOT refunded me anything… I don’t even know who they managed to contact when every phone number and email… were shut down,” one frustrated Redditor wrote.
Countless users resorted to chargebacks through their credit card companies just to get their money back.
🏦 Financial Crisis & Mismanagement
An alleged former employee shared insider details: underwhelming store performance, excessive inventory, and lavish spending by upper management (expensive hotels, fine dining, and rushed shipping costs). After the main investor pulled out, all remaining stores closed by late December 2024, and the brand could no longer operate.
🌐 Website Shutdown & Social Media Silence
By March 2025, the brand’s official website was completely down, emails bounced, and social media posts stopped altogether. Their Instagram page hadn’t been updated since late 2024, with comments disabled and no official explanation offered.
Timeline Recap
| Time Period | Events |
|---|---|
| 2009–2023 | Built a reputation for ethical fashion and received a “Good” rating from Good On You. In 2023, investment firm Emil Capital acquired a majority stake and began moving headquarters to Los Angeles. |
| 2024 | Brand attempted expansion and rebranding, but began using synthetic fabrics and offshore production—moving away from its original mission. |
| Jan 2025 | Major clearance sales launched, stores closed, customer complaints began to rise. |
| Feb–Mar 2025 | Website went offline, orders remained unfulfilled, social media stopped, and insider reports of financial collapse emerged. |
Lessons from the Collapse
The fall of Amour Vert serves as a cautionary tale of rapid expansion and poor leadership undermining a beloved ethical brand. As the company pursued growth, it drifted from its founding principles—compromising product quality, overwhelming inventory systems, and ultimately destroying customer trust.
One Redditor summarized it best:
“An object lesson that not all eco‑friendly clothes are well made … not every company that seems to have good goals is making good decisions behind the scenes.”
Current Status & Alternatives
As of now, Amour Vert appears defunct. Unless a buyer or investor steps in, the brand is unlikely to return. Customers with outstanding refunds are encouraged to pursue chargebacks or file claims if a formal bankruptcy process is announced.